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Season 1, Episode 3 March 21, 2025 6273

From Cybersecurity to "Birdie Stogies": Scaling a Golf Brand and Balancing Fatherhood | Unspoken with Ty Murphy

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From Cybersecurity to "Birdie Stogies": Scaling a Golf Brand and Balancing Fatherhood | Unspoken with Ty Murphy

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From Cybersecurity to "Birdie Stogies": Scaling a Golf Brand and Balancing Fatherhood | Unspoken with Ty Murphy

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In this compelling episode of the Unspoken podcast, entrepreneur Ty Murphy shares his journey from a cybersecurity professional to a major disruptor in the golf industry through his ventures, Greenside Cigars and Nukes Nicotine Pouches. Ty reveals the strategic origin of the "Birdie Stogy," the power of influencer marketing partnerships with Bubby from Good Good, and how he successfully built a distribution channel that protects golf courses from online price undercutting. The conversation dives deep into the "scary jump" of balancing an exponential side hustle with a high-stakes W2 career and fatherhood, highlighting Ty’s commitment to quality by sourcing premium Swedish nicotine pouches for the Nukes brand. Whether you are looking for insights into the business of golf, tips for scaling a product-based startup, or the importance of prioritizing core memories over the daily grind, this episode offers a masterclass in the grit required to bet on yourself.

You definitely will not want to miss this one! 

Thank you again to Ty for joining us on the show today! You can find these products on instagram @golfingcigars and @nukespouches as well as directly on their website greensidecigars.com. Go take a look and show Ty and his team some love! 


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